ASBMB Breakthroughs
ASBMB’s new science webinars, ASBMB Breakthroughs, needed branding to establish it as a series. I took our bank of scientific imagery and tiled it in a fractured mosaic pattern, symbolizing the “breakthrough.” I developed a color palette using a shade of our ASBMB blue. Because the breakthrough imagery could be loud as a background image, a dark blue gradient allowed text (speaker name, talk title, etc.) to be overlaid on top. Finally, I created a treatment for the speakers that distinguished itself from other webinars ASBMB hosted.
Examples: The brand guidelines I created, and selected works that I created using those materials. Click for full-size.
