ASBMB annual meeting

Written By Fiona Yang

ASBMB 2026

For ASBMB 2026, I assembled a color palette and updated the brand guidelines that I had created for 2025. The goal was to make AM26 feel similarly branded but visually distinct, iterating upon elements that worked well in AM25. I’m also working on an exhibitor prospectus for sponsors and another spread for the magazine.

Example: Selected pages from the brand guidelines. Click to view full-size.

ASBMB 2025

For the 2025 ASBMB annual meeting, I was in charge of implementing the branding we received from an external agency. I expanded the style guide we received into a set of brand guidelines for internal use across all departments.

Examples: Selected pages with contrast requirements, guidelines on using the “organic shapes” from the external branding, and execution in several different templates. Click to view full-size.

This set of brand guidelines was then used to create:

  • Web graphics

  • Digital ads

  • Social graphics

  • Emails

  • Signage

  • The booth design

  • A centerfold spread in the member magazine

Examples: Selected work that I created over the course of the ASBMB 2025 campaign. Click to view full-size.

Fiona Yang
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ASBMB Breakthroughs